The
Advertising Standards Authority
(ASA) is the self-regulatory organization (SRO) of the advertising industry in the United Kingdom.
Its
role is to "regulate the content of advertisements, sales promotions and
direct marketing in the UK by investigating "complaints made about ads,
sales promotions or direct marketing”, and deciding whether such advertising
complies with its advertising standards codes.
These
codes are in order to make sure before they submit a marketing way of
communicating, they must hold evidence to prove all claims, that the communication
given across, is not mislead, or be likely to mislead, by inaccuracy,
ambiguity, exaggeration, omission or otherwise.
No comments:
Post a Comment