To: Advertisement Coordination-Head.
From: Jack Gardiner, Darts Co.
Subject: Sample Client Advertising Proposal.
Proposal submitted on: 2nd March 2012.
This proposal is to
all my existing clients, and is to propose an advertisement plan for the
release of Darts Co.'s new Tennis Racket the TiRF PRO. This is the first release of a racket in our tennis range, as we currently have a range of other sports, and wish to branch out into the tennis region now. to make this possible we have created the new tennis racket, ‘TiRF PRO'. The product is to be released on 16th April 2012.
I have chosen to
advertise my product in a variety of ways with an estimate of £1000,000 approximately.
We are planning to through well-known teenage magazines, as this would suit the
target market.
I could also through various
popular television channels, for example Sky Sports, as this is a popular channel for people who like sports. To add to this, Roger Federer is endorsing our product, so that will give us extra publicity. This will hopefully then make people talk about the racxket and make it
better known.
We would much
appreciate if the proposal acceptance is received before the 16th of March.
Yours faithfully,
Jack Gardiner.
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