Primary research is when you go out and get your own research, for example: getting people to fill out a questionnaire.
Secondary research is when you get research that someone else has collected, for example: reading a book, or using the internet.
Wednesday 20 June 2012
Tennis Racket Audience Profile
This
is David Carter, he is 26 and lives in South London. He is a Tennis coach, and
he shows off so he likes to be ahead of the game with his equipment, so as this
is the case, he will be looking to buy our racket to keep ahead of the game.
His favourite player is Roger Federer, and as he endorses our product, this
will make David want to buy it even more.
Tuesday 19 June 2012
Evaluation Questions
How does your finished product compare to your design?
My finished product is almost identical to what I designed it to be, as I was able to use the two images I wanted, (Tennis Woman, and an image of Roger Federer). The image of Roger Federer was imperative as my product is named after him.
How has technology helped you turn your design into a real product?
Using the Apple Mac Computers has helped a lot, as using photoshop on the Mac is a lot easier to use and easy to navigate around than a standard computer. Another way that technology helped me was that I was able to take a picture of the tennis courts with my iPod and upload it to the Mac. Also, using the scanner helped as it enabled me to draw my block designs on paper and then scan them onto a memory stick to then be able to use them.
Do you feel that your product is suitable for your target audience?
I feel that my product is suitable for my target audience as I have designed it for someone who is looking to buy a tennis racket. Another reason it is suitable is that I used my audience feedback to put the final touches to my advert (font, title).
Describe two challenges you have overcome?
The first challenge that I have overcome is using a scanner, as I was unaware of how to use one before this task, but once I had been shown how to scan a document and save it on a memory stick via the scanner then I was able to use it to the best of my ability.
The second challenge that I have overcome was using Photoshop to a high enough standard to be able to produce a good quality advert that looks like it has been done professionally.
Describe the technical skills you have gained?
Technically I think I can produce a successful piece on Photoshop now without much help at all as I have had lots of practice, as I used it when I created my Gaming Magazine, and also when I created my TV Listings magazine cover.
My finished product is almost identical to what I designed it to be, as I was able to use the two images I wanted, (Tennis Woman, and an image of Roger Federer). The image of Roger Federer was imperative as my product is named after him.
How has technology helped you turn your design into a real product?
Using the Apple Mac Computers has helped a lot, as using photoshop on the Mac is a lot easier to use and easy to navigate around than a standard computer. Another way that technology helped me was that I was able to take a picture of the tennis courts with my iPod and upload it to the Mac. Also, using the scanner helped as it enabled me to draw my block designs on paper and then scan them onto a memory stick to then be able to use them.
Do you feel that your product is suitable for your target audience?
I feel that my product is suitable for my target audience as I have designed it for someone who is looking to buy a tennis racket. Another reason it is suitable is that I used my audience feedback to put the final touches to my advert (font, title).
Describe two challenges you have overcome?
The first challenge that I have overcome is using a scanner, as I was unaware of how to use one before this task, but once I had been shown how to scan a document and save it on a memory stick via the scanner then I was able to use it to the best of my ability.
The second challenge that I have overcome was using Photoshop to a high enough standard to be able to produce a good quality advert that looks like it has been done professionally.
Describe the technical skills you have gained?
Technically I think I can produce a successful piece on Photoshop now without much help at all as I have had lots of practice, as I used it when I created my Gaming Magazine, and also when I created my TV Listings magazine cover.
Analysis of audience feedback
From what my audience have told me, I know that I need to take more care and be more precise when I crop pictures in photoshop. I have also found out that using an iconic piece of artwork in my advert boosts the reception it receives, making it more publicly known.
Audience Feedback
1) How well does my advert fit the purpose?
It fits the purpose well, and it constructed well.
2) What are the good aspects of my advert?
A good aspect is that you have used the iconic piece of artwork 'Tennis Girl'.
3) Are the images I used on my advert good quality?
Yes they are.
4) Have I used an appropriate colour scheme on my advert cover?
Yes, the colours all go well with each other.
5) What would you rate my advert out of 10, with 10 being the best?
8.
6) Do you have any suggestions to improve my advert?
You could have cropped the photos with more precision.
Questionnaire for feedback on my TiRF PRO Tennis Racket Advert
1) How well does my advert fit the purpose?
2) What are the good aspects of my advert?
3) Are the images I used on my advert good quality?
4) Have I used an appropriate colour scheme on my advert cover?
5) What would you rate my advert out of 10, with 10 being the best?
6) Do you have any suggestions to improve my advert?
How My Advert Fits All the CAP Codes Used By the ASA
My advert complies with the CAP Codes as it does not make any false statements, and the part of my advert that contains sensitive imagery has been hidden from view. Despite the fact that the piece of artwork I used in my advert is a very famous one, I had to hide the sensitive part of the image because in the modern day this type of imagery is frowned upon as peoples views have changed regarding revealing images.
This image was taken in the 1980's, and during this time period people werent politically correct, and so they saw women as objects of lust, which nowadays is considered wrong.
This image was taken in the 1980's, and during this time period people werent politically correct, and so they saw women as objects of lust, which nowadays is considered wrong.
Audience feedback on my ideas
My audience thinks that the best title that I have suggested is TiRF PRO, and that my best font is ESP_ITALIC
Possible Fonts for my Tennis Racket Advert
The New TiRF PRO – ESP_ITALIC, this is suitable because it is edgy and isnt block letters, implying that the words are moving fast.
The New TiRF PRO – Bauhaus 93, this is suitable because it has rounded edges, like a tennis racket.
The New TiRF PRO – Cooper Black, this is suitable becuase it is bold, and it stands out.
The New TiRF PRO – Comic Sans MS, this is suitable because it is a thin font so you can still see the image behind.
The New TiRF PRO Gill Sands
Ultra Bold, this is suitable as it is unique, just like my product.
possible product names
TiRF PRO- this is suitable because it is endorsed by Roger Federer, and it is made of Titanium
Tennis Ultra- this is suitable because it says implies that you can play well by using this racket
LiteWeight- this is suitable because it tells the audience it is light weight
Swing It- this is suitable because you swing the racket when you play
Ace Racket- this is suitable because it implies that you can serve aces with this racket
Tennis Ultra- this is suitable because it says implies that you can play well by using this racket
LiteWeight- this is suitable because it tells the audience it is light weight
Swing It- this is suitable because you swing the racket when you play
Ace Racket- this is suitable because it implies that you can serve aces with this racket
Target Audience
The target audience for my new product 'TiRF PRO' is anybody, of any age and gender who plays tennis and is looking to buy a tennis racket.
Tennis Racket Advert Block Designs
Tennis Racket Advert Block Design 1
Tennis Racket Advert Block Design 2
I have chosen to use Block Design 1 because, unlike Block Design 2, it features my Company Logo, and also has the title of my new tennis racket product, which are necessities to be able to publicise the product.
Client advertising proposal for Darts Co.'s new Tennis Racket 'TiRF PRO'
To: Advertisement Coordination-Head.
From: Jack Gardiner, Darts Co.
Subject: Sample Client Advertising Proposal.
Proposal submitted on: 2nd March 2012.
This proposal is to
all my existing clients, and is to propose an advertisement plan for the
release of Darts Co.'s new Tennis Racket the TiRF PRO. This is the first release of a racket in our tennis range, as we currently have a range of other sports, and wish to branch out into the tennis region now. to make this possible we have created the new tennis racket, ‘TiRF PRO'. The product is to be released on 16th April 2012.
I have chosen to
advertise my product in a variety of ways with an estimate of £1000,000 approximately.
We are planning to through well-known teenage magazines, as this would suit the
target market.
I could also through various
popular television channels, for example Sky Sports, as this is a popular channel for people who like sports. To add to this, Roger Federer is endorsing our product, so that will give us extra publicity. This will hopefully then make people talk about the racxket and make it
better known.
We would much
appreciate if the proposal acceptance is received before the 16th of March.
Yours faithfully,
Jack Gardiner.
moodboard for tennis racket adverts
A common feature of these adverts, is that they are exaggerating the ability of the rackets, but they use different ways to do this. They also use colour schemes that all flow with each other, and they make the titles and images stand out.
My Chosen Product and my Company
The product I have chosen to create an advert for is a Tennis Racket. The company that makes this product is Darts Co. and they are a new sports brand that specialise in sports equipment, such as tennis rackets. The name of the product is TiRF PRO. This name has been thought of carefully, the Ti refers to the fact that it it made out of Titanium, the RF referring to Roger Federer, who endorses the product.
The role of the Advertising Standards Authority
The
Advertising Standards Authority
(ASA) is the self-regulatory organization (SRO) of the advertising industry in the United Kingdom.
Its
role is to "regulate the content of advertisements, sales promotions and
direct marketing in the UK by investigating "complaints made about ads,
sales promotions or direct marketing”, and deciding whether such advertising
complies with its advertising standards codes.
These
codes are in order to make sure before they submit a marketing way of
communicating, they must hold evidence to prove all claims, that the communication
given across, is not mislead, or be likely to mislead, by inaccuracy,
ambiguity, exaggeration, omission or otherwise.
Block Design for Shoe advert
This is my block design for my shoe advert. This is a good shoe advert as it is simple, without any distracting and unnecessary features, just the title, slogan, and the shoe, which focuses the viewers attention on the shoe.
Monday 18 June 2012
Analysis of my audience feedback
From
looking at my audience feedback I can see that I need to use images that have a
better quality. I can also see that my audience believes that it fits the
purpose of being a gaming magazine very well, and that I have used a good
colour scheme that works well with the images and the title.
Audience feedback for my GAMEMAG
1)
How well does my magazine cover fit the purpose?
Your magazine fits the purpose very well.
2)
What are the good aspects of my magazine cover?
One good aspect of your magazine cover is the games featured on the
front.
3)
Are the images I used on my magazine cover good quality?
They are okay, they could be better.
4)
Have I used an appropriate colour scheme on my magazine cover?
Yes. The colour scheme works well with the images and title.
5)
What would you rate my magazine cover out of 10, with 10 being the
best?
7.
6)
Do you have any suggestions to improve my magazine cover?
You
could use better quality images.
Questionnaire for feedback on my GAMEMAG front cover
Questionnaire
for feedback on my GAMEMAG front cover
1)
How well does my magazine cover fit the purpose?
2)
What are the good aspects of my magazine cover?
3)
Are the images I used on my magazine cover good quality?
4)
Have I used an appropriate colour scheme on my magazine cover?
5)
What would you rate my magazine cover out of 10, with 10 being the
best?
6)
Do you have any suggestions to improve my magazine cover?
GAMEMAG Block Designs
GAMEMAG Block Design 1
GAMEMAG Block Design 2
I have chosen to use Block Design 2 as it looks more appealing than Block Design 1. Also, Block Design 1 has the coverline on the right hand side, which wont be seen on the shelf, whereas Block Design 2 has it on the left, so it can be seen.
Possible game magazine titles
Gaming
Central
GAMEMAG
GAMEStar
The
Game
Invert
Gaming
these titles would all be suitable because from the words used, you can tell that they are about a magazine for the Gaming industry, which is what I am aiming to produce.
Friday 15 June 2012
7B Block Design for TV Listings Magazine
TV Cover Block Design 1
TV Cover Block Design 2
I made two hand drawn block designs for my TV Listings Magazine Cover. Out of the two that I designed, I decided to use TV Cover Block Design 1. This is because Design 1 has a better layout than Design 2, for example, the Title is in the top left hand corner so that it is visible on the shelf in a newsagents. Another reason I chose to use Design 1, is that Design 2 didn't have any Secondary Features and Design 1 did. Also, the feature headline, date and puff with price take up too much space on Design 2, which doesn't leave enough space for my main feature.
Thursday 14 June 2012
you need permission from the owner of the photograph to publish it if you are making money, if you are not making money and it is in a protected document, then it is allowed under the 'fair use' policy.
Model Releases
Model Releases are essential throughout the world, especially when a photograph of a recognisable person, of any age is used in advertising. Even if the face is not visible but the person is capable of being identified then a model release is required. For example:
Parts of the body can be identified due to markings such as tattoos, birth marks etc.
A silhouette of a person if it can be recognised by its location
People in crowd shots, if that person is considered to be the focus of the shot.
Model Releases
Model Releases are essential throughout the world, especially when a photograph of a recognisable person, of any age is used in advertising. Even if the face is not visible but the person is capable of being identified then a model release is required. For example:
Parts of the body can be identified due to markings such as tattoos, birth marks etc.
A silhouette of a person if it can be recognised by its location
People in crowd shots, if that person is considered to be the focus of the shot.
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