Primary research is when you go out and get your own research, for example: getting people to fill out a questionnaire.
Secondary research is when you get research that someone else has collected, for example: reading a book, or using the internet.
Wednesday 20 June 2012
Tennis Racket Audience Profile
This
is David Carter, he is 26 and lives in South London. He is a Tennis coach, and
he shows off so he likes to be ahead of the game with his equipment, so as this
is the case, he will be looking to buy our racket to keep ahead of the game.
His favourite player is Roger Federer, and as he endorses our product, this
will make David want to buy it even more.
Tuesday 19 June 2012
Evaluation Questions
How does your finished product compare to your design?
My finished product is almost identical to what I designed it to be, as I was able to use the two images I wanted, (Tennis Woman, and an image of Roger Federer). The image of Roger Federer was imperative as my product is named after him.
How has technology helped you turn your design into a real product?
Using the Apple Mac Computers has helped a lot, as using photoshop on the Mac is a lot easier to use and easy to navigate around than a standard computer. Another way that technology helped me was that I was able to take a picture of the tennis courts with my iPod and upload it to the Mac. Also, using the scanner helped as it enabled me to draw my block designs on paper and then scan them onto a memory stick to then be able to use them.
Do you feel that your product is suitable for your target audience?
I feel that my product is suitable for my target audience as I have designed it for someone who is looking to buy a tennis racket. Another reason it is suitable is that I used my audience feedback to put the final touches to my advert (font, title).
Describe two challenges you have overcome?
The first challenge that I have overcome is using a scanner, as I was unaware of how to use one before this task, but once I had been shown how to scan a document and save it on a memory stick via the scanner then I was able to use it to the best of my ability.
The second challenge that I have overcome was using Photoshop to a high enough standard to be able to produce a good quality advert that looks like it has been done professionally.
Describe the technical skills you have gained?
Technically I think I can produce a successful piece on Photoshop now without much help at all as I have had lots of practice, as I used it when I created my Gaming Magazine, and also when I created my TV Listings magazine cover.
My finished product is almost identical to what I designed it to be, as I was able to use the two images I wanted, (Tennis Woman, and an image of Roger Federer). The image of Roger Federer was imperative as my product is named after him.
How has technology helped you turn your design into a real product?
Using the Apple Mac Computers has helped a lot, as using photoshop on the Mac is a lot easier to use and easy to navigate around than a standard computer. Another way that technology helped me was that I was able to take a picture of the tennis courts with my iPod and upload it to the Mac. Also, using the scanner helped as it enabled me to draw my block designs on paper and then scan them onto a memory stick to then be able to use them.
Do you feel that your product is suitable for your target audience?
I feel that my product is suitable for my target audience as I have designed it for someone who is looking to buy a tennis racket. Another reason it is suitable is that I used my audience feedback to put the final touches to my advert (font, title).
Describe two challenges you have overcome?
The first challenge that I have overcome is using a scanner, as I was unaware of how to use one before this task, but once I had been shown how to scan a document and save it on a memory stick via the scanner then I was able to use it to the best of my ability.
The second challenge that I have overcome was using Photoshop to a high enough standard to be able to produce a good quality advert that looks like it has been done professionally.
Describe the technical skills you have gained?
Technically I think I can produce a successful piece on Photoshop now without much help at all as I have had lots of practice, as I used it when I created my Gaming Magazine, and also when I created my TV Listings magazine cover.
Analysis of audience feedback
From what my audience have told me, I know that I need to take more care and be more precise when I crop pictures in photoshop. I have also found out that using an iconic piece of artwork in my advert boosts the reception it receives, making it more publicly known.
Audience Feedback
1) How well does my advert fit the purpose?
It fits the purpose well, and it constructed well.
2) What are the good aspects of my advert?
A good aspect is that you have used the iconic piece of artwork 'Tennis Girl'.
3) Are the images I used on my advert good quality?
Yes they are.
4) Have I used an appropriate colour scheme on my advert cover?
Yes, the colours all go well with each other.
5) What would you rate my advert out of 10, with 10 being the best?
8.
6) Do you have any suggestions to improve my advert?
You could have cropped the photos with more precision.
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